Analysis of Las Vegas Raiders Social Media

Strengths

Since January 1st, the Raiders have been posting a lot about their organization and the NFL in general. On Twitter, they post a lot of video content and it is very well done. Across all of their accounts, the Raiders get a lot of engagement on their posts, whether it is likes, retweets, and/or comments. This success shows that they the content they are putting out on social is well-liked and exactly what their fans want to be seeing. Finally, the Raiders do a good job of introducing new employees on their Linkedin account.

Weaknesses

The biggest weakness of the Las Vegas Raiders’s social platform is their underuse of Facebook. They have not posted on their Facebook account since October of 2019. It is possible that the Raiders did not see a lot ROI or engagement on this content, and that is why they are less active. Another weakness I identified since the beginning of 2020 is that they are not necessarily promoting their new location in Las Vegas. It is important that the Raiders establish themselves in the new city with new fans.

Opportunities

The Las Vegas Raiders are in a very interesting position because they are transitioning to a new city the next season. It is important that they leverage their social media content to engage their new fans in Vegas, while also trying to maintain a good relationship with their old fans back in Oakland and Los Angeles. The Raiders are optimistic about their future because they have multiple first round picks and had a star NFL rookie running back in Josh Jacobs. Using those stories about a young team in a new city should appeal to fans in Vegas.