Cleveland Browns Social Brand

Words that describe the organization before looking at their social media accounts: optimistic, young, scrambling, resilient, risk-taking

The Cleveland Browns are very consistent on their Instagram and Twitter accounts. They also post the same content on both platforms. They are also very authentic with their content, but I think they lack personality in their social posts.

The team’s creative team creates a lot of sharp, eye-catching content. This can be seen in normal game photos, infographics, and “Happy Birthday” posts.

The Cleveland Browns do not really interact with fans on their social media accounts. However, they tweet videos from their talk shows in which they address fans and the future of the organization.

Words that describe the organization after looking at their social media accounts: optimistic, young, star-driven, futuristic, wholesome

The Browns are optimistic because they have a lot of young talent, as well as new talent on the team. They are posting a lot about the upcoming draft, as well as free agency. Their social accounts post a lot about the “stars” of the team, which makes sense because that is who the fans want to see. They are futuristic because they understand they have not had great seasons but are looking to improve and develop their talent for the future. Finally, they are wholesome because they post a significant amount about the history of the organization and the great players from the past. They seem to care about the players and if someone retires or leaves the organization, they acknowledge them.