Monetization of Social Media Feed: Jacksonville Jaguars

The Jacksonville Jaguars are quite active on their social accounts, despite their team being in the off season. On Facebook, there have been twenty-two sponsored posts, on Twitter there were twenty-one, and on Instagram there have only been two sponsored posts since Feb. 19^th. Most of the sponsored posts are regular, scheduled updates/highlights about the team each week. The engagement on sponsored posts are only a little bit higher on Facebook and Twitter, but there is no significant difference across Instagram posts. If I was in charge of the team’s social media feed, I would want my sponsored content to include things such as weekly shows/interviews with players. It would be easy to integrate the sponsor into the clip, while fans are getting an update on their favorite team/players. Having main sponsors is definitely smart as organizations look to monetize their social feeds. Another way to monetize social feeds can be through fan interaction and offering limited edition merchandise to lucky winners. Or simply “dropping” limited edition merchandise that they can only access through social media.