The Jacksonville Jaguars are quite active on their social accounts, despite their team being in the off season. On Facebook, there have been twenty-two sponsored posts, on Twitter there were twenty-one, and on Instagram there have only been two sponsored posts since Feb. 19^th. Most of the sponsored posts are regular, scheduled updates/highlights about the team each week. The engagement on sponsored posts are only a little bit higher on Facebook and Twitter, but there is no significant difference across Instagram posts. If I was in charge of the team’s social media feed, I would want my sponsored content to include things such as weekly shows/interviews with players. It would be easy to integrate the sponsor into the clip, while fans are getting an update on their favorite team/players. Having main sponsors is definitely smart as organizations look to monetize their social feeds. Another way to monetize social feeds can be through fan interaction and offering limited edition merchandise to lucky winners. Or simply “dropping” limited edition merchandise that they can only access through social media.

Words that describe the organization before looking at their social media accounts: optimistic, young, scrambling, resilient, risk-taking

The Cleveland Browns are very consistent on their Instagram and Twitter accounts. They also post the same content on both platforms. They are also very authentic with their content, but I think they lack personality in their social posts.

The team’s creative team creates a lot of sharp, eye-catching content. This can be seen in normal game photos, infographics, and “Happy Birthday” posts.

The Cleveland Browns do not really interact with fans on their social media accounts. However, they tweet videos from their talk shows in which they address fans and the future of the organization.

Words that describe the organization after looking at their social media accounts: optimistic, young, star-driven, futuristic, wholesome

The Browns are optimistic because they have a lot of young talent, as well as new talent on the team. They are posting a lot about the upcoming draft, as well as free agency. Their social accounts post a lot about the “stars” of the team, which makes sense because that is who the fans want to see. They are futuristic because they understand they have not had great seasons but are looking to improve and develop their talent for the future. Finally, they are wholesome because they post a significant amount about the history of the organization and the great players from the past. They seem to care about the players and if someone retires or leaves the organization, they acknowledge them.

Strengths

Since January 1st, the Raiders have been posting a lot about their organization and the NFL in general. On Twitter, they post a lot of video content and it is very well done. Across all of their accounts, the Raiders get a lot of engagement on their posts, whether it is likes, retweets, and/or comments. This success shows that they the content they are putting out on social is well-liked and exactly what their fans want to be seeing. Finally, the Raiders do a good job of introducing new employees on their Linkedin account.

Weaknesses

The biggest weakness of the Las Vegas Raiders’s social platform is their underuse of Facebook. They have not posted on their Facebook account since October of 2019. It is possible that the Raiders did not see a lot ROI or engagement on this content, and that is why they are less active. Another weakness I identified since the beginning of 2020 is that they are not necessarily promoting their new location in Las Vegas. It is important that the Raiders establish themselves in the new city with new fans.

Opportunities

The Las Vegas Raiders are in a very interesting position because they are transitioning to a new city the next season. It is important that they leverage their social media content to engage their new fans in Vegas, while also trying to maintain a good relationship with their old fans back in Oakland and Los Angeles. The Raiders are optimistic about their future because they have multiple first round picks and had a star NFL rookie running back in Josh Jacobs. Using those stories about a young team in a new city should appeal to fans in Vegas.

Before I get started, I realized that I am a person that checks certain social media websites at one time, or in one sitting. For example, if I want to check social media, I will check my Instagram, Twitter, and Snapchat accounts back-to-back-to-back. One other form of social media that I do not use as frequently is TikTok.

Saturday, January 18 2020:

• 10am- I scrolled through lengthy Instagram and Twitter feeds. I also sent my friends some posts that I thought were funny or interesting (20min). After, I opened Snapchat and watched people’s stories (5min).
• 11:30am- I checked all of the three social media accounts again, but there was a lot less “new content” (10min).
• 12pm- I opened TikTok and watched videos (30min).
• 4pm- I checked my main three accounts again and messaged a few people back-and-forth (30min).
• 8pm- I opened Twitter to keep up with the latest basketball scores and highlights (15min)
• 10pm- I checked all three accounts and scrolled through feeds/stories (45min)

Sunday, January 19 2020:

• 9am- Similar to most mornings, I scrolled through long Instagram and Twitter feeds. (30min).
• 10am- Watched Snapchat stories (20min).
• 11am- I went on TikTok and watched videos for a long time because I had nothing to do (1 hour).
• 3pm- I checked Twitter to see the pregame news for the Chiefs/Titans game. I also consistently checked Twitter throughout the game (3 hours).
• 8pm- Checked Twitter for updates on Packers/49ers game (20min). Checked Instagram feed and watched Snapchat stories (30min).
• 10pm- Opened TikTok again and watched videos (30min).
• 12am- Checked all three main accounts before going to bed (20min).

Reflection:

I used Instagram, Twitter, Snapchat, and TikTok on a daily basis, but I tend to use Twitter more often than the other three. Instagram would be next, then Snapchat, and TikTok the least. I tend to check social media when I am bored. If I find something that my friends posted, I may start talking to them about it. I also send posts to my friends that I think are funny, relatable, or interesting, so I often communicate on social media too. Finally, I use Twitter often to consume sport media and keep up on games that are being played that I may not be watching.

I definitely have some habits when using social media. First, I tend to check my accounts when I wake up. This allows me to catch up on anything that I may have missed over night. Similarly, I usually check social media right before I go to bed, which makes me feel caught up with everything that may have happened during the day. Second, I have a habit of checking most of my social media platforms at the same time or in one sitting. The only exceptions to this are sports and also when I may be having a conversation with my friends on one platform.

The amount of time I spend on social media checking sports or business of sports content is about half. I definitely use Twitter to keep up on the sports world. Also, the people I follow on Instagram and Twitter are also big sports fans or are professional athletes, so I come across a lot of content that is sports-related. Additionally, I keep up with Barstool Sports rather frequently and follow several of their accounts or personalities. This definitely increases the sports content that I am consuming on a daily basis.

In the past two days, I did not make any purchases based on social media advertisements. In general, I do not usually buy anything because of ads that I see online. However, I have clicked on ads and browse what they had to offer. Some of these include sportswear ads on Instagram, as well as Barstool Sports apparel ads that I come across on Twitter.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.